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This domain states the following, "Point is an alternative to traditional home equity loans." Our analyzers observed that the web site also said " We designed our product to help the homeowners." The Website also stated " That traditional lenders cant underwrite. Simply refer homeowners to Point via web, phone or email and we will work diligently with them to determine their eligibility and qualify them. You will be notified of the clients progress and will be paid out when the homeowner is funded. Point does all the work and you get to be a hero for your client. YOU GET REFERRAL FEE! We wor." The website's header had Point.com Partner Program as the most important keyword. It was followed by mortgage brokers and financial advisors which isn't as ranked as highly as Point.com Partner Program.